Customer
Soften Oy
Industry
Akustiikka, sisustus
Services
Brand renewal, new website and ongoing content production/lead generation on LinkedIn.
Branding
Visual Identity
Website
Brand Guidelines
Lead generation
Project
Ongoing, since 2025
Website
Soften Oy from Turku has been creating acoustic solutions since 2007, with over 3,500 completed projects, in-house production in Finland and clients ranging from Supercell to IBM. Their products are used in offices, schools, libraries and healthcare spaces across the country.
When Soften contacted us, the situation was familiar for many long-standing manufacturers: the product was strong and the references were convincing, but the external look did not fully tell the same story.
Our task was to build a visual identity that matched the quality of the product and gave sales the tools to communicate that quality at every touchpoint.
Soften now has a unified visual identity that works consistently wherever the customer meets the brand: online, through a brochure or on a salesperson’s business card. With a wide product family, consistency is more than aesthetics. It makes every sales situation easier, because the materials support each other instead of competing for attention.